New Packaging for Urban Decay Primer Potion!

It seems as if Urban Decay has listened to all of its loyal fans and taken our requests into consideration! I know we all thought the original "genie bottle" was very cute, but it was such a waste of product. Urban Decay has just released a new Eyeshadow Primer Potion in a Professional size at Sephora. This is a new very user friendly squeeze tube! It retails for $29, but it comes with 0.85 oz of product. The original size primer potion only had 0.34 oz and the XL size had 0.55 oz. So this release is truly a professional size bottle! And you can actually get all of the product out of this tube! The only downside, its that is it marked as limited edition!?! Huh? I have heard that they will be releasing a smaller size in the same tube design in their fall line, so let's hope so. I think it would be a bad decision on there part to only release this packaging for a limited time! If you want to purchase this product, head on over to Sephora and take a look!

New Product Alert: Urban Decay's New Primer Potion!

So, it seems that the Urban Decay Primer Potion has somewhat of a cult following. I must admit that I am among that cult! Last year Urban Decay released a new one called Sin, which was a shimmery champagne color. I am in love with the original primer potion, but to be honest the Sin primer potion was just ok for me.

But, Urban Decay has recently released a new one called Eden! This is marketed as a "tawny matte color" and product that you can wear alone for a "no makeup look" or to enhance eye shadow colors that you are wearing. I love the concept that they now have a matte neutral colored primer potion! This is what I have been hoping for! I think that this would be the perfect product for a day when I am running late and really only have time for eyeliner, because this can be like my priming and neutral shadow color in one step! I am definitely a fan of anything that can help me get out the door faster in the morning.

As you can see, this primer potion is still packaged in the traditional "genie" type bottle. The applicator is the bent doe foot applicator. I am not sure if this truly helps to get more of the product out, as I have not cut open my bottle with the bent doe foot. If anyone knows, please let me know!

This primer potion has a different feel to the bottle. Instead of the original plastic type bottle, this bottle has a suede like feel to it. ( I am guessing similar to NARS product packaging)
 
As of right now this is only available at Sephora stores and at Sephora.com as a Beauty Insider exclusive. It is $18 and as of now, it only comes in one size.

My verdict on this: I am headed out to Sephora to purchase this as soon as I am done with this post! I am so excited that they made a matte primer potion :)

Will you be purchasing the newest addition to Urban Decay's primer potion family?